A fascination for the tool || Understanding new audiovisual media 9

herramienta Until now, we have insisted on the characteristics of different artistic media and on the specificity of the cinematographic or audiovisual medium. It is as though the scriptwriter (or director in general) had to adapt and to limit oneself to a medium in which one works, nothing is less reasonable. It is necessary for one to know the medium in which one works, without eclipsing what happens beyond it. Thus, Rudolf Arnheim warns us of the “fascination for the tool”, referring to technique as such, to which art lovers are inclined, but that can lead them to be limited in their creations:

“Any significant technological discovery creates a wave of exploratory interest, which could only be satisfied with the creation of a pretext for this exploration. In the while, what is communicated is less important than the medium with which it is communicated. On the long term, once the change has been done, the new technology is assimilated and the content restores its primacy (5)”.

To be continued…

Photomontage: Daniel Tubau

Understanding New Audiovisual Media

1) Why the Seventh Art?
(2) Audiovisual extensions
(3) Cinema and other media
(4) Cinema and comic
(5) Cinema and literature
(6) Cinema and television
(7) The new audiovisual media
(8) Interactive television

contact: [email protected]

lasparadojas This article is a selection of passages taken from my book, The scriptwriter’s paradoxes: rules and exceptions in the practise of a scenario (Las paradojas del guionista, Alba Editorial, 2007) aimed at people interested in scriptwriting, and narration in general. The book explores the different theories and manuals existing on the subject, while listing forty paradoxes with which a scriptwriter might be faced.