The scriptwriter's paradoxes

Interactive television Understanding new audiovisual media 8

Interactive television Understanding new audiovisual media 8

Such interactivity can already be found in television, in different ways, for instance when viewers send SMS, which can be promptly received. This is an emblematic example of a non-linear language: the viewer can…

Audiovisual extensionsUnderstanding new audiovisual media 2

Audiovisual extensionsUnderstanding new audiovisual media 2

Marshall McLuhan, who became famous after the publication of The Gutenberg Galaxy (1962) and Understanding Media (1964), proposes very interesting theories, but also a great number of inventive sentences and paradoxical ideas, which gave him…

Why the Seventh Art? UNDERSTANDING NEW AUDIOVISUAL MEDIA /1

Why the Seventh Art? UNDERSTANDING NEW AUDIOVISUAL MEDIA /1

  “Audiovisual media” is a term, which, arbitrarily, includes diverse elements such as fictions, documentaries, TV programs, art-videos and many other contents which can be viewed on a computer screen or a mobile phone.…

The scriptwriter’s paradoxes